MARKETING E-commerce 80 employees

E-commerce Company D - 2x CVR Achievement through Data-Driven Marketing

Achieved 2x CVR through data-driven marketing support

Challenge

E-commerce Company D had high website traffic but low conversion rates.

  • CVR (conversion rate) below industry average
  • Customer data scattered and underutilized
  • Unable to measure marketing campaign effectiveness
  • Low repeat purchase rate

Solution

KIX Consulting supported data-driven marketing strategies.

Marketing Improvement Initiatives

  1. Data Analytics Platform Development

    • Customer data integration (CDP development)
    • Access analytics and user behavior analysis
    • Segment analysis

  2. Website Optimization

    • UI/UX improvements through heatmap analysis
    • Continuous improvement through A/B testing
    • Page load speed optimization

  3. Marketing Automation

    • Automated cart abandonment emails
    • Personalized recommendations
    • Retargeting ad optimization

  4. CRM Initiatives

    • Customer stage-based communication
    • Loyalty program implementation
    • LTV improvement initiatives

Technologies Adopted

  • Data Platform: Amazon Redshift, AWS Glue
  • Analytics: Amazon QuickSight, Google Analytics 4
  • MA: HubSpot
  • CDN: Amazon CloudFront

Results

  • 2x CVR Achievement: Improved from 1.5% to 3.0%
  • 30% Customer Acquisition Cost Reduction: Improved advertising efficiency
  • 40% LTV Improvement: Increased repeat purchase rate
  • 50% Sales Increase: Significant sales growth through comprehensive marketing improvements

Customer Testimonial

“Data-driven marketing initiatives dramatically improved our CVR. We gained deeper customer understanding and can now execute effective campaigns.”

— Marketing Manager

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